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The Super Bowl is a spotlight for all kinds of ads, but Svedka Vodka's new ad veers into the uncanny valley with its use of AI-generated robots.
Anthropic skewered OpenAI in its Super Bowl ad. OpenAI chose a more earnest route in its own ad.

The company’s tongue-in-cheek spots spotlight concerns about advertising inside AI assistants and provoke a sharp response from OpenAI CEO Sam Altman.