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Anthropic and OpenAI are running Super Bowl ads for Claude and ChatGPT, and there’s already a fight over AI and advertising.
Ahead of Super Bowl LX, Anthropic has dropped four commercials mocking ad integration in AI chatbots, targeting ChatGPT.

The company’s tongue-in-cheek spots spotlight concerns about advertising inside AI assistants and provoke a sharp response from OpenAI CEO Sam Altman.