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OpenAI’s exquisite knowledge of its users’ needs means it can likely sell ChatGPT ads for a premium.

OpenAI is introducing ads to its free and $8/month ChatGPT Go tiers to cover rising AI costs, with CEO Sam Altman citing Instagram as inspiration for useful advertising. High-tier subscribers will remain ad-free. OpenAI assures users that ads will not influence responses and conversations remain private, with strict content exclusions for minors and sensitive topics.