Anthropic's Super Bowl Ads Target OpenAI's ChatGPT Ad Strategy

Anthropic and OpenAI Launch New AI Models Amid Escalating Rivalry and Super Bowl Ad Battle

The rivaling AI companies pushed GPT-5.3-Codex and Claude Opus 4.6, and had back-to-back appearances on a tech and business podcast.

AI's Prominence at Super Bowl LX: Ads, Technology, and Rivalries

It’s not just about the OpenAI and Anthropic game-day ads — football’s biggest event is even being powered by AI technology

OpenAI vs Anthropic now