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From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.

Some companies are using artificial intelligence in their advertisements that will play during the Super Bowl. NBC News' Kate Snow talks to Wall Street Journal Advertising Editor Suzanne Vranica about the AI-generated ads and how viewers might respond to them.

Commenters said Altman's lengthy post shows "a nerve was well and truly hit" by Anthropic's advert.