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From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
The rivaling AI companies pushed GPT-5.3-Codex and Claude Opus 4.6, and had back-to-back appearances on a tech and business podcast.

Commenters said Altman's lengthy post shows "a nerve was well and truly hit" by Anthropic's advert.